Ohmahgawd, the media's here!

PERFECT FOR: media spokespeople with limited media experience or for people working in the media relations' area soliciting media coverage. Designed for anyone wanting more media coverage, planning media strategy, or wanting to give a great media interview.

DURATION: one-hour briefing; or half-day to full-day workshop

DESCRIPTION:
This session will give you the tools and knowledge to help you feel more confident about dealing with the media. Whether you're giving an interview or planning the strategy to grab media attention, understanding the process from both your and the media's viewpoint will prepare you for the unexpected. This session is peppered with real-life stories and insightful tips and strategies of giving great media interviews.

You'll learn how to:

• Build rapport with the reporter
• Write and use "media advisories" vs. "media releases" the media will thank you for
• Grab the media's attention with news releases that will run
• Write headlines vs. titles
• Develop your key messages
• Provide backgrounds the media will love
• Brief your interviewees so they're ready for anything 
• Use the pros of each media for maximum effect
• Choose and target the media most appropriate for your message 
• Learn interview dos and don'ts to look like a pro
• handle the tough questions

OPTIONS available for full-day workshop only: (OPTIONAL) audio and/or video taping (mock interviews and analysis). NOTE: client must provide technician and equipment for recording and playback. If not available, additional costs will apply.

When you book this session, you are buying insurance of knowing how to handle the media. Whether you're running a fundraiser, have breaking corporate news, or are embroiled in a public controversy, having strong media skills can help you and your organization strategically use the media as a conduit for your message. Isn't it time your message is heard?