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How to Build Trust and Engage Employees

Marion Grobb Finkelstein - Tuesday, January 17, 2012

How to Build Trust and Engage Employees

Do you trust your boss? Your colleagues? Your employees? Do they trust you?

It was about 15 years ago I learned a lesson about trust. At the time, I was a newly appointed Director of Communication and Promotions and just getting to know my employee team. One of my employees was named Debbie (not her real name) and she was responsible for purchasing ads and developing certain promo campaigns for our national organization. I believe that I gave her lots of room to grow and try new things (that's typically my approach as a boss). Perhaps her perception was different(?). Whenever I asked Debbie to explain her rationale underpinning her campaigns, she responded with, "Trust me".

Trust her? I didn't even know her. I didn't know her modus operandi, her track record, or how her brain worked. We had no history together. All I had to go on was the numbers and the logic behind her actions. Without her explaining them to me, I didn't know what they were because, as I often say ...

People can't read your mind, only your actions.

You communicate what you think by the words you use and the actions you do. When I was asking Debbie to share with me what was in her mind so I could better understand (and explain to my boss) her actions, her "trust me" response didn't feel right. It gave me nothing solid I could share with senior management in a board meeting. It took me some time, perhaps years of reflection, to figure out why it didn't fit. This is what I discovered ...

Building trust takes time.

The reason why it takes time is because with time, you build history. With history, you can step back and see patterns. You come to know who is reliable or not. Who does what they say they're going to do and who doesn't. And that's the key right there that builds trust. Here it is, and it's so simple, it may shock you:

A SECRET TO BUILDING TRUST IS THIS -- Do what you say you're going to do.

That's it.. That's all. It's as simple as that. Just do what you say you're going to do. Although it may be simple, rest assured - it's not always easy. Life happens, things get in the way. You might commit to doing something out of obligation or guilt and lose your momentum before you actually do whatever it was you said you would. Another project may be pulling you away. You might be sick with the flu and lose several days. There are lots of reasons people don't do what they say they're going to do. You don't have to be one of those people.

Instead, you can choose to flip that behavior around and commit to what you know you will do, and do what you commit to. When you do, you will not only build trust -- you will also distinguish yourself from anyone else, including the competition. You will make yourself stand out, and trust me (LOL), people will take notice.

This simple and pure action builds trust because it's so rare -- a rather sad comment on human behavior. It is, however, a wonderful opportunity for you.

Want more tips on how to build trust?

This one tip of "do what you say you're going to do" to build trust can change your relationships, engage your employees and rock your world. And that's just ONE TIP! There are literally DOZENS more I'll be sharing this week in this Thursday's webinar, "How to Engage Your Employees (Let the Courtship Begin)", 19 January 2012 @2pm EST (don't worry if you're not available at that time - you get a weblink to a recording).

If you have employees, this is a session you can put to use immediately. If you'd like to have employees and be a boss, this session will help to prepare you. If you are an employee and work with colleagues or volunteers, share these tips with your boss! Once you know how to measure the degree of engagement and how to increase it, you will positively increase your team's productivity.

Grab your seat TODAY!

"HOW TO ENGAGE EMPLOYEES (Let the courtship begin!)"


ONLY $99


Until next time, here's to ...
Better communication, Better business, Better life,
Marion Grobb Finkelstein
Keynote Speaker / Corporate Trainer / Author

© 2012 Marion Grobb Finkelstein
WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete tagline with it: Communication specialist, author, professional speaker Marion Grobb Finkelstein teaches individuals and organizations across Canada and beyond, how to improve morale, confidence and productivity by changing how they communicate. Chat with her at and sign up for her FREE weekly "Marion's Communication Tips" at

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