Communicate in the workplace ... 

to get your message heard



WORKSHOP: OMG, the Media's Here!

(a.k.a.,  How to Manage -- not muddle -- your way through a media interview)


PERFECT FOR: Media Relations Officers and Communication spokespeople new to the role who speak to media and want to avoid making big mistakes made public. Also a great fit for managers, senior leadership, Board members and Subject Matter Experts (SMEs) who are called upon for media statements and interviews ... and want to feel comfortable and confident doing so.


"It's no surprise that 100% of our attendees reported increases in their confidence in giving media interviews. One senior colleague who attended (Marion's program) as a 'refresher' following previous participation in several other media training workshops praised Marion's as the best."

Lisa Marchitto, Associate Director Communications, Canada Breast Cancer Foundation


DURATION: 60 minute, half-day or full-day. Session content and depth will be altered to accommodate the amount of time allocated by the client.


DESCRIPTION: 

One thing that differentiates media interviews from other communication tools is that, if you make mistakes, everyone knows it. Facing the unknown is stressful. Do you shudder at the thought of cameras recording your every word and action? Are you afraid of publicly embarrassing yourself or organization during a media interview? Have you wished you had a system that would increase your confidence and ability to convey good news or (heaven forbid), manage difficult announcements? In this program, Marion shares her 30-plus years of communication and media relations expertise and tips of how to give great media interviews. Drawing upon her personal experience of handling routine good news media announcements of museum exhibition openings and acquisitions, to controversial or bad news situations at airports and federal government departments, Marion rips back the curtain to expose the secrets of savvy media spokespeople -- the secrets you want to that will allow you to move from crisis and nerves, to control and confidence. You'll leave with a system, techniques and the first-hand experience of being in the hot seat, and knowing how to make it work for you.


AFTER THIS SESSION, YOU'LL KNOW HOW TO:

    • Develop effective key messages
    • Provide “sound bites” the media will love and use
    • Recognize and avoid media interview “traps”
    • Handle tough media questions
    • Control nerves when being interviewed
    • Use your body language to appear confident (even when you don't feel it)

"It is a sign of a truly professional teacher when people have that light bulb of learning go off, particularly when it happens a few days or weeks after the fact -- we're using what you taught us!"
Karen Philp, Executive Director, Office of Public Policy & Government Relations, Canadian Diabetes Association


FOR INFO ON BOOKING MARION, CLICK HERE